How EOS Turned into a $250 Million Enterprise

Lip balms have been around for many years and have set a lot of precedent throughout the years. Because of this, people have gotten used to using it in a certain way, but it does not mean that it is the correct way or the only way. EOS recognized this fact and took it upon them to revolutionize the product with a number of improvements. Because of this, they are now one of the most success companies around and you can easily find them in any Racked drug store. The founders of the company have taken a lot of concepts and used them in order to get the most out of their lip balm product.

The Packaging Makes The Difference

While the old lip balms were made in the form of a small cylinder, consumer studies showed that this is not necessarily a positive thing. The EOS company knew that they would have to do something different in order to take the market by storm. As a result, they decided to produce their lip balm in the form of a ball.

Ever since, it has become incredibly popular, because a lot of famous women were photographed using it and consumers gave it glowing grades. One of the reasons that these consumers began enjoying this product is that the shape is very useful to actual applications. They can put the lip balm comfortably in order to apply it without any sort of discomfort. Women were turned off by the fact that the previous types of lip balm were less than sanitary and overall not a very enjoyable experience. In the case of EOS lip balm, the packaging made a huge difference and made it possible for a lot of people to enjoy it to the fullest.

This is why they were able to turn it into a $250 million enterprise.

To read the story of EOS, visit fastcompany.com.

Product link: https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069

Tim Armour Sounds Off His Opinion On Warren Buffet’s Latest Investment Strategy

Getting to the position of being the second wealthiest man on the planet is not an easy fete to achieve. With a net worth of 76 billion dollars, Warren is still building an investment portfolio while at the same time, giving selfless advice to people that want to make investments on how to maximize their potential.

Warren Buffett recently talked about the hedge funds and declared that they were not the most efficient investment vehicles, especially in the current economic situation. He made a wager that if he made an investment in an S&P 500 passive index, he would get more returns than what most of the hedge funds in the country promise. The market statistics indicate that Warren is right about the hedge funds.

Read more: American Funds on Track to Break Even – Timothy Armour

Timothy Armour, the Principal Executive at the Capital Research and Management Company, has voiced his opinion on the claim that was made by Warren, and he also believes that the hedge funds are not doing as well as they should. Timothy believes in the idea of starting small and looking for ways of expanding one’s portfolio over a period of years, an ideal that has guided the business development and prowess of Warren Buffet over the decades. He stated that the biggest problem with the hedge funds was that they were providing very poor services and at a very high cost to the client. He encourages people to look for better investment vehicles for the sake of their sunset years.

He added that most people take up an investment module because ‘everyone’ is doing it. His advice is that everyone should look at their unique situation and get the investments that will give them the most benefits.

About Tim Armour

Timothy is the Principal executive officer and the director of the Capital Research and Management Company. He has many decades of experience in the field and is a trusted financial advisor. He graduated with honors from the Middlebury College School of economics.

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Julie Zuckerberg’s Exemplary Career In Talent Acquisition

In most cases, people confuse talent acquisition with recruitment. Recruitment is a subset of talent acquisition that involves filling vacancies at an organization. Talent acquisition is a strategy of identifying, attracting and acquiring the ideal candidates to execute specified roles in a company. This process involves employment-branding, outreach, networking and establishing relationships with potential candidates. The strategic business function of talent acquisition is connected to the long-term organizational outcomes where companies look to meet the dynamic needs of a business in an efficient and effective manner. Companies that employ talent acquisition strategies are agile and competitive in the industry. This approach is more concerned with connecting relevant talents to specific business needs at a specific time. With proper talent acquisition strategies, businesses improve their performance, growth and are well placed to survive competition. Most functional business unit have employed talent acquisition experts to manage the entire process of recruiting and retaining employees for enhanced productivity and profitability.

Julie Zuckerberg

With more than 10 years of experience, Julie Zuckerberg has had a distinguished career in talent acquisition industry. She is the executive recruitment lead at Deutsche Bank where she coaches and advises recruitment executive groups. In addition, she oversees the recruitment of MD level persons and spearheads negotiations. Julie is in charge of business management and client management. She upholds best practices in the hiring processes. Julie is an alumnus of the City University of New York-Brooklyn College where she studied philosophy. She proceeded to New York Law School to study law. Julie started her career as a director of candidate placement at Hudson. Here, she worked for five years. Julie was responsible for recruiting case managers, support staff, attorneys and paralegals. Her legal training helped her to serve as the intermediary of the employees and management. During work-related conflicts, she played an instrumental role of helping both parties to employ a legal framework that would result in amicable solutions. Later, Julie joined Citi Global Consumer Bank in New York where she served as the executive recruiter. Here, she was in charge of advising the management on recruitment strategies and compensation trends to make the company competitive. She also spearheaded talent acquisition where she successfully participated in negotiation of equity buyouts, immigration, clawbacks, and relocation. Moreover, Zuckerberg managed the expatriate process and international relocation.

During her tenure at Citi Global, she gained immense knowledge and experience in recruitment where she developed a keen eye for identifying potential candidates. Being able to handle top-level recruitment for Citi and its subsidiaries helped her to learn more about legal issues, compliance, management, audit and the recruitment process. She left Citi to join New York Life Insurance Company where her role was to provide full life cycle recruiting support for all staffing procedures in the company. In addition, Julie worked with the senior management in creating business strategies, planning and providing viable solutions. She strongly believes that recruiting the right people and reducing attrition is one of the core elements for a business’ success. Over the years, she has been using her experience in talent acquisition and recruitment to offer insights to interested parties. This information was originally mentioned on Spout server website.